The task set before us was to create a dynamic and engaging business showreel for Tong Park Cars, designed for display on their showroom TV screens. The challenge involved producing a captivating FPV drone flythrough tour of the premises, complemented by supporting ground footage and cinematic shots of their premium vehicles being driven throughout the local area. Additionally, we were tasked with creating a separate, visually appealing video reel of a specific car, tailored for a general audience on Instagram.
This required us to capture diverse footage, blending technical expertise with creative storytelling to effectively showcase Tong Park Cars and their premium vehicle range across various platforms.
ABOUT THE COMPANY
Tong Park Cars Leeds has established itself as a premier destination for used vehicles in West Yorkshire, offering an extensive range of makes and models, with a particular focus on imported vehicles. Their commitment to providing the right car at the right price has cemented their position as a leading dealership in the region. Operating from a modern, heated indoor showroom in Leeds city centre, they cater to customers across the UK, benefiting from excellent transport links.
Tong Park Cars Leeds provides a comprehensive suite of services, including used vehicle sales, tailored finance options, convenient part exchange, reliable warranties, vehicle purchasing, and nationwide delivery. Their dedication to customer satisfaction is evidenced by six consecutive years of Auto Trader's unmatched customer care awards, reflecting their unwavering commitment to service excellence. This focus on quality and customer-centric service, including their expertise in imported vehicles, has driven their success, building a reputation for reliability and value within the competitive used car market.
OUR APPROACH
Our Tong Park Cars project began with thorough risk assessments and obtaining drone unlocking permissions due to the location's flight restriction zone. For the FPV flythrough, we conducted practice runs to ensure precision, followed by a final take featuring staff acting as customers, requiring precise timing to capture genuine interactions.
Ground footage was captured to complement the aerial views. We also captured content for a separate Instagram reel, tailoring it for a broader audience. As the business showreel was intended for commercial use on the showroom's TV screens, we secured the necessary licensing for the chosen music. Post-production involved meticulous editing and colour grading to create a cohesive and engaging visual narrative. This comprehensive approach ensured the project met Tong Park Cars' requirements, providing them with a high-quality, impactful business showreel and social media content.
