We were commissioned to produce a visually striking drone video for JB Rawcliffe & Sons, documenting the movement of an abnormal load from Liverpool Jaguar Land Rover to Stallbridge Dock. This wasn’t just about capturing heavy haulage — the aim was to highlight the complexity, scale, and precision of the operation.
Filming took place within restricted airspace near Liverpool John Lennon Airport, requiring seamless coordination with both LPL Air Traffic Control and Merseyside Police. The final output needed to communicate the expertise and professionalism involved in executing such a large-scale logistical task.
ABOUT THE COMPANY
JB Rawcliffe & Sons Ltd is a trusted leader in specialist transport, renowned for moving abnormal, heavy, and high-value loads across the UK and Europe. With decades of experience, they deliver safe, efficient solutions in heavy haulage, machinery relocation, lifting, and installation. Their success lies in expertly managing complex logistical challenges — often involving police escorts and route planning authorities — all while maintaining the highest standards of safety, precision, and compliance.
OUR APPROACH
This project demanded careful planning and collaboration due to the location’s proximity to Liverpool John Lennon Airport. We began by obtaining operational clearance from Air Traffic Control, providing flight plans and timing details to ensure operational safety within controlled airspace. Simultaneously, we worked closely with Merseyside Police, syncing drone operations with their escort schedule.
On the day, our drone team executed the shoot with precision, capturing the load in motion from multiple vantage points. Dynamic aerial tracking shots were used to convey movement and scale, while static compositions showcased coordination between driver, escort, and environment. Footage was captured in high-resolution formats and colour graded to ensure the visuals matched the industrial grit and professionalism of the brand.
The end result was a high-impact aerial video that not only highlights the complexity of the transport but also strengthens JB Rawcliffe & Sons’ brand as experts in specialist logistics.
PROJECT DELIVERABLES
2 Hours filming time
6 Hours editing time
Drone showcase DELIVERED
SERVICE PROVIDED
DRONE VIDEOGRAPHY
AERIAL PHOTOGRAPHY
EQUIPMENT USED
DJI MAVIC 3 PRO
"Excellent service from the team at SORA and will use again soon. Everything from the way the team presented themselves , the due diligence required for operating close to the airport and the final edited footage was superb."
